As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers.
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.
As part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.
As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.
IRI has announced the launch of IRI Marketplace, an open and continuously expanding network that brings together IRI’s technology, data and analytical partners on a single platform.
