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To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.

Learn how mobile, web and in-store shopping converge in Madison Reed’s new interactive digital swatch panel experience.

The acquisition will combine IoT/edge and AI/ML solutions, expected to deliver new cloud capabilities and create a more sustainable world.

QVC US and HSN are once again seeking entrepreneurs who may have the next big brand or product with The Big Find international product search.  

The Supplier Leadership on Climate Transition seeks to provide suppliers with resources to develop impact-reducing climate plans. We checked in with Luc Beerens, Mars Inc. global sustainable sourcing director, to learn more.

Unilever continued down its health-minded future path with the acquisition of Onnit, a holistic wellness and lifestyle company best known for its nutritional supplements.  

Levi’s will continue to scale its AI-enabled product recommendation technology across the globe as the company reaps the benefits of providing more personalized direct-to-consumer experiences.

While some CGs retreated in the face of their new, complicated realities, other innovative leaders welcomed the challenge, fast-tracking technology implementations while not worrying about failing fast. Read about these execs here in CGT's 2021 Visionaries feature.