Latest News

Giving Consumers What They Want, When They Want It, With Adaptive Experiences
Expect a shift from entirely human-created experiences to adaptive experiences that harness data to learn, generate, and heal themselves.
Ocean Spray, David’s Bridal & Forrester Execs To Debate at Analytics Unite 2021
Featuring Lizzy Ellingson, David’s Bridal chief digital experience officer; Brendan Witcher, Forrester Research VP, principal analyst; and Jamie Head, Ocean Spray chief digital and technology officer, the group will debate the strategies expected to have an impact on both the short and long term.

How CPGs Can Evolve For an Omnichannel Commerce Experience

Over a year into the COVID pandemic, it’s clear that shopping behaviors have shifted dramatically. Digitally influenced sales continue to increase, and digital sales overall have been boosted due to the shift to online shopping.
IDC Forecasts Manufacturing to Account for 20% Blockchain Spend

Organizations are forecast to spend nearly $6.6 billion on blockchain solutions this year, an increase of more than 50% compared to 2020.
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Vera Bradley & Ulta Beauty Nab Retail CIO of the Year Awards

Now in its 10th year, the awards are given to retail CIOs who have demonstrated an innovative use of technology that has moved their retail organization forward. The 2021 winning duo include Vera Bradley Inc. CIO Adam Fox and Ulta Beauty CIO Elliott Rodgers.
Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO

The inclusion of the CIO role reflects the rapidly changing technology and digital transformation impact on the business according to CEO Lawson Whiting.
The Value of Data In Today’s Sustainability Challenges

In 2021, it is a necessity for companies to incorporate sustainability goals into their business plan if they intend to prosper. Consumers have become increasingly aware of companies' sustainability goals, or lack thereof, and the result is shown in the bottom line.
Kantar Acquiring Numerator

Data analytics and brand consulting group Kantar will acquire Numerator, a market intelligence company, from Vista Equity Partners.
Capitol Hill, CPG Industry Vet to Lead Consumer Brands Association Advocacy Efforts

A skilled government affairs and communications strategist, the exec has extensive legal and policy experience and has provided analysis of complex federal issues for committees and members of Congress.

Giving Consumers What They Want, When They Want It, With Adaptive Experiences

Ocean Spray, David’s Bridal & Forrester Execs To Debate at Analytics Unite 2021

How CPGs Can Evolve For an Omnichannel Commerce Experience

IDC Forecasts Manufacturing to Account for 20% Blockchain Spend

Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Vera Bradley & Ulta Beauty Nab Retail CIO of the Year Awards

Brown-Forman to Elevate CIO to Executive Leadership Team, Transition CFO

The Value of Data In Today’s Sustainability Challenges

Kantar Acquiring Numerator

Capitol Hill, CPG Industry Vet to Lead Consumer Brands Association Advocacy Efforts

Capitol Hill, CPG Industry Vet to Lead Consumer Brands Association Advocacy Efforts