Latest News

P&G: Retail Partner Position Strengthening During Pandemic
P&G and ULTA Beauty on Driving the Message of Equality
If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. P&G's Crystal Harrell and ULTA's Shelley Haus share insights from this year's most creative retail campaigns that drove home the message of equality.

Label Insight Names Marsha McGraw CCO

Marsha McGraw has joined Label Insights as chief customer officer.
Gong Cha Taps Predictive Analytics for U.S. Growth Strategy

The U.K.-based bubble tea brand and retailer, which was founded in 2006 and sources tea from Taiwan, operates 1,400 retail locations in 19 countries, including 105 stores in the U.S.
LVMH Completes Tiffany & Co. Takeover, Talks Leadership Plans

In conjunction with the closing of the transaction, LVMH has announced several leadership appointments at Tiffany.
Beyond TikTok: Exploring New Platforms for the New Consumer

If younger audiences align with your brand’s targets, 2021 is your year to branch out into new social spaces. Here are four platforms worth exploring, paired with best practices and predictions to help guide your content:
Walmart’s CEO of U.S. E-Commerce Marc Lore Announces Retirement

Walmart’s Marc Lore is stepping down.
GoodPop Teams For TPM

The frozen treats brand will leverage Adesso’s Flamingo TPM System, designed to manage the entire trade process, including the annual operating plan, customer planning, retail, execution, reconciliation, and analysis and reporting.
Bamboo Rose Takes Place in Accenture Innovation Network

Bamboo Rose, the multi-enterprise product and supply chain platform, is now featured in Accenture's Customer Innovation Network Milan.
Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover

When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids.

P&G: Retail Partner Position Strengthening During Pandemic

P&G and ULTA Beauty on Driving the Message of Equality

Label Insight Names Marsha McGraw CCO

Gong Cha Taps Predictive Analytics for U.S. Growth Strategy

LVMH Completes Tiffany & Co. Takeover, Talks Leadership Plans

Beyond TikTok: Exploring New Platforms for the New Consumer

Walmart’s CEO of U.S. E-Commerce Marc Lore Announces Retirement

GoodPop Teams For TPM

Bamboo Rose Takes Place in Accenture Innovation Network

Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover