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The Clorox Company is testing the waters of a new retail media capability that taps into first-party data to reach high-intent consumers on YouTube and offers closed-loop measurement.

Reckitt has invested in four-month generative AI pilot programs and it’s already reaping the rewards.

Two Unilever executives, Ebru Dolunay and Murat Derindere, are taking the stage this fall at the Consumer Goods Sales & Marketing Summit to discuss why revenue growth management has significant areas of investment, particularly related to data, and what CGs should be prioritizing and what success can look like.

Organic breakfast and snack food brand Nature’s Path is looking to expand its North America presence, tapping a new chief marketing officer to help lead efforts.

Running shoe and apparel brand Saucony is looking to grow its DTC and branding initiatives. As a result, the company has named Joy Allen-Altimare its global chief marketing officer.

Online grocery sales are up 23% compared to last year since January. Learn what's driving the trend and if it's here to stay.

Apparel manufacturer Hanesbrands is further optimizing its operations as part of its digital transformation by improving its product lifecycle processes and accelerating its time to market to increase long-term profitability.

Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor.