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Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.

This is the full transcript from the June 11 “How Coca-Cola Hellenic Transformed Their Supply Chain With Autonomous Tech” webinar. If you missed the event, you can watch the on-demand version.

Acoustic guitar manufacturer C. F. Martin & Co. has announced that Eric Williams will join its leadership team as its new senior director of IT.

Advanced technology is proving to be a difference maker among consumer goods companies, as evidenced by a recent study from Bain & Company.

Amy’s Kitchen says it is embarking on a new chapter of innovation and transformation, and as a result, has hired Mel Cash to lead the company’s sales and marketing strategies as its chief growth officer, and has promoted Leanne Molter to CFO, which will include IT oversight.

The company is looking to increase its promotion efforts around mobile order and pay, creating more targeted pricing and product offers that not only elevate the consumer experience but lead to more tangible financial benefits for the business.

The Hostess brand, manufactured by parent company J.M. Smucker, has launched a seasonal marketing campaign that is tapping autonomous drones to deliver “joy-filled” packages.

Panelists from PepsiCo, Kellanova, and Kenvue will take attendees through what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor.