Lays Taps Consumers for Next Chip Flavor

Lay’s, one of the marquee brands from PepsiCo’s Frito-Lay division, kicks off  its “Do Us A Flavor” contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money. Consumers can share their flavor inspirations on the Lay’s Facebook page with the winning flavor being revealed in 2013.