Loyalty Marketing

E.l.f. Beauty will enter Dollar General stores this month as the cosmetics company seeks to grow both prestige and value beauty segments.

The holiday season is quickly approaching and consumers continue to prioritize value and convenience over brand loyalty.

PepsiCo-owned Gatorade is bolstering personalization through generative AI design capabilities for its squeeze bottles.

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers.

Home furnishing company Crate & Barrel is overhauling its payments as part of efforts to elevate the omnichannel shopping experience.

The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities.

As PepsiCo seeks to help retailers meet today’s new consumer demands, its window into the paradoxical Gen Z may crack their elusive loyalty codes.