Loyalty Marketing

Learn how they’re thinking more strategically about loyalty, how they plan to leverage new partnerships and data, and the new ways they're measuring success.

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.

General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy. 

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.

Watch to learn how they’re expanding their mobile app to provide more personalized consumer and employee experiences.

We talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience.

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.