Loyalty Marketing

Success is no longer measured by individual products and sales, or about collecting, analyzing, and exploiting consumer data, but the need to provide a 360-degree view of both products and experiences that keep consumers returning to a brand.

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

The relationship will provide Mars with insights and measurement capabilities. Learn more.

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program.