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Manufacturing

  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
  • Kellogg Embraces Predictive Analytics

    Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.
  • Tyson Joins Food Fight, Bids for Hillshire

    Valued at $6.8 billion, the deal is another alternative to a recently proposed offer from Pilgrims Pride, and is also subject to the termination of Hillshire's previous merger agreement with Pinnacle.
  • Reaping Rewards from an Integrated Supply Chain

    Governing bodies around the world are enforcing new rules that require better traceability, improved visibility and more efficient process standardization from food and beverage manufacturers. Learn how to achieve a more holistic supply chain to keep up with this changing landscape.
  • Bringing Brands to Life

    The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
  • Unilever Taps Retail Optimization Tool

    Unilever wins BJ's "Supply Chain Partnership Award 2014", while utilizing The TABS Group, Inc.'s retail space optimization product.
  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
  • 2014 SALES AND MARKETING REPORT

    Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.
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