The decision is made to underscore CVS Caremark's role in the evolving health care marketplace and, the company pledges to help millions of Americans quit smoking through a robust national campaign.
The global leader brings over twenty years of marketing and business expertise to HEINEKEN USA's portfolio from starting his career in marketing and innovation roles at Unilever.
In addition to the full line of VaporX products and new retail model, Vapor Corp. will also showcase its full line of disposable and rechargeable electronic cigarettes from its flagship brand Krave.