-
Retail Velocity Expands POS Data Sharing Database
Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners. -
The New Rules of Consumer Engagement
A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.