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Manufacturing

  • Marley Coffee Engages Brand Strategy Group

    David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.
  • Sony Electronics Selects Retail Execution Platform

    Based in California, Sony Electronics is the U.S. sales and marketing arm of Sonys global electronics business and will be deploying several components of the Buzz Retail solution.
  • Campbell's to Expand International Portfolio

    The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
  • Store Wars: Brick & Mortar Beat Out Online

    With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.
  • Farmer John Mines Trade Promotion Data

    The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.
  • Kraft Foods Group Creates Two New Business Units

    The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.
  • Grupo Bimbo CEO Receives Exec of the Year Award

    Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.
  • Reckitt Benckiser Unveils 2012 Water Impact

    Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.
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