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  • Starbucks Partners for Mobile Payments

    Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.
  • PepsiCo Invests in Myanmar

    PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.
  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.
  • Here to Stay

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
  • The Innovation Solution

    A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.
  • Beyond the Brand

    Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.
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