Manufacturing

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

A comprehensive listing of solutions/applications that can help consumer goods manufacturers monitor and measure their social media engagement, campaigns and/or investments.

Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.