Manufacturing

LeapFrog Appoints Chief Marketing Officer
In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.
Consumers Identify Social Media Pitfalls for Brands
A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.

Walmart, P&G Drive QR Code Campaign in NYC

A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
P&G Inks Enterprise Services Deal

HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.
Vans Targets $1B Growth, Announces New Product Lines

VF Corporation's largest action sports brand details global strategy to achieve $2.2 billion in revenues by 2016.
Sara Lee Names Innovation Leader for Hillshire Brands Company

Most recently, the spin off's Chief Innovation Officer served as global vice president, marketing, writing and creative expression GBU at Newell Rubbermaid, Inc.
Walmart, Unilever Execs Join GS1 US Board

Cameron Geiger of Wal-Mart Stores, Inc., and Kees Kruythoff of Unilever North America have been appointed to the GS1 US Board of Governors.
Diageo Acquires Cabin Fever Maple Flavored Whisky

The brand will be the newest addition to Diageo's Catalyst Division, which focuses exclusively on high potential brands.
ConAgra Shares Roadmap To Operational Excellence

ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.
Starbucks to Sell K-Cups

Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.

LeapFrog Appoints Chief Marketing Officer

Consumers Identify Social Media Pitfalls for Brands

Walmart, P&G Drive QR Code Campaign in NYC

P&G Inks Enterprise Services Deal

Vans Targets $1B Growth, Announces New Product Lines

Sara Lee Names Innovation Leader for Hillshire Brands Company

Walmart, Unilever Execs Join GS1 US Board

Diageo Acquires Cabin Fever Maple Flavored Whisky

ConAgra Shares Roadmap To Operational Excellence

Starbucks to Sell K-Cups