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Manufacturing

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • Customizable Callaway

    Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.

  • Hershey Names CIO

    The new CIO will lead The Hershey Company's Global Information Services Department, including developing global technology strategies that support the company's growth in key emerging markets around the world.

  • Kimberly-Clark Empowers Front-End Innovation

    Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

  • National Tobacco Company Undergoes Sales Force Evolution

    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

  • The Evolution of Sales & Marketing Planning

    Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.

  • LOreal Names Best Vlogger

    L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.

  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
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