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Manufacturing

  • L'Oreal USA Celebrates Women in Digital

    The new initiative aims to increase diversity in digital marketing to develop technology for women, by women.

  • IBM to Acquire Tealeaf Technology

    With this agreement, IBM extends its Smarter Commerce initiative by adding qualitative analytics capabilities that aim to provide real-time and automated insights into online customer buying experiences across online and mobile devices.

  • Kraft Brand Launches its Largest Ad Campaign

    The Oscar Mayer brand is rolling out one of the largest advertising campaigns in the brand's history to support the launch of Oscar Mayer Selects.

  • Former Clorox EVP, CFO Joins Energizer Board

    Daniel J. Heinrich brings to Energizer more than 34 years of experience in consumer products and financial management.

  • Mobile Commerce Tops 13% in Q1 2012

    The U.S. retail industry saw continued growth in online and mobile buying trends in the first quarter, driven by today's rising digital consumer marketplace. Meanwhile, shoppers referred to retailer sites from social networks generated 2.4 percent of all online sales, an increase from the 1.7 percent seen over this period last year.

  • Data, Data, Everywhere

    Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.

  • Anheuser-Busch Boosts Production of Bud Light Platinum

    Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

  • Pepsi Launches First Global Campaign, Maximizes Digital Platforms

    Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.
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