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Manufacturing

  • Data, Data, Everywhere
    Manufacturers accumulate lots of data from their supply chains. Were not suggesting that they need to use all this data right away; but many are using very little of it to improve their forecasts. By taking some small first steps with their data, manufacturers can make some giant leaps in their forecasting.

  • Pepsi Launches First Global Campaign, Maximizes Digital Platforms
    Pepsi's global campaign launches in the U.S. with "Pepsi Pulse," an interactive digital platform that will operate in real time, curating and serving up trending pop-culture content, entertainment news and consumer incentives.

  • ACCO Brands Completes MeadWestvaco Merger

    The addition of MeadWestvaco's Consumer & Office Products business increases ACCO Brands' 2011 revenues by more than 50 percent, with approximately 80 percent of sales of the combined businesses coming from category-leading brands.

  • Overcoming Barriers to Sustainable Growth through Innovation in CG Markets
    This paper is the second in a series focused on the unique challenges CG firms face in achieving sustainable business growth. It focuses on one of the critical front end of innovation, examining the challenges and solutions needed to turn great ideas into great consumer products.

  • Anheuser-Busch Boosts Production of Bud Light Platinum

    Based on SymphonyIRI data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005.

  • Wipro to Acquire Promax Applications Group
    The acquisition of Promax Applications Group is expected to strengthen Wipros positioning and capability in management, analytics and optimization of trade promotions.

  • Economist Research Reveals Direct-to-Consumer Trends
    Going direct to consumer is top of mind with CG executives today. But are companies really ready to take on this new wave of consumer interactions? The Economist Intelligence Unit (EIU) recently polled CG executives across the globe to better understand how companies are engaging directly with consumers. Here, industry experts discuss the research results and provide recommendations.

  • Who Has the Best Brand Health in the Beverage Market?
    Green Mountain stands tall alongside Coke, Gatorade, Lipton, SoBe, vitaminwater and Poland Spring in a survey of more than 38,500 consumers on key measures of brand health. Plus, find out why Goya Coco Water, Tropicana, Juicy Juice, Michelob Ultra, Yuengling, Glenlivet and Skyy are also considered America's favorite drinks.
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