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Manufacturing

  • Deckers Outdoor Grows Online Conversions

    Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • Trade Promotion Optimization: The Must-Have Enabler for True Collaboration

    The era of true collaborative promotions has arrived, fueled by the combination of trade promotion management, true promotion optimization and predictive analytics capabilities.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • Moms Inspire Kimberly-Clark

    Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.

  • Next Generation ERP

    2011 has been a pivotal year for ERP software. A new generation of solutions has emerged. Michael Griffiths, Microsoft Business Solutions global retail & distribution product director, explains how these systems are putting powerful yet cost-effective capabilities into the grasp of CG companies.

  • 2012 Readers' Choice: Demand Data Analytics

    The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
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