With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.
Team members and partners who come with different backgrounds, experiences, attitudes, and ways of thinking, all contribute to a dynamic culture, robust knowledge bank, and innovative thinking.
PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
Last week, Walmart stated it will begin paying all U.S. hourly workers at least $9 an hour by April, and $10 an hour by next February. The plan will result in raises for about 500,000 workers in the first half of the fiscal year and cost about $1 billion.
The Hain Celestial Group announced the acquisition of Belvedere International, a leader in health and beauty care products including the Live Clean brand with approximately 200 baby, body and hair care products.
Logility was issued a patent entitled "Product-Family Inventory Replenishment System Using A Composite Product Mix Framework" by the U.S. Patent and Trademark Office for its Voyager Solution.
Front-running companies are achieving better operational efficiency, increasing working capital and improving profitability and competitive advantage by focusing on Sales & Operations Planning within their supply chain.
In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.
