Beverages

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots. 

PepsiCo will replace the plastic rings traditionally used on its multi-pack bottles with new paperboard designs.

Molson Coors Beverage Company is acquiring Blue Run Spirits, known for its crafted rye whiskies and bourbon.

Tilray Brands, a top global cannabis and CPG company, is acquiring eight beer and beverage brands from Anheuser-Busch.

Keurig Dr Pepper will distribute and manufacture La Colombe products as part of a $300 million investment in the premium coffee company, with the consumer goods company leveraging its robust direct-store-delivery network to grow the brand.   

Albert Baladi will step down as Beam Suntory president and CEO on Oct. 1, passing the leadership torch to Greg Hughes. 

The Coca-Cola Company is moving forward with several reusable packaging pilots in North America, including one that replaces single-use cups with reusable ones at large venues.