McCormick Taps Big Data Platform
McCormick & Company, Inc. announces that it has signed a multi-year contract with Enterra Solutions, LLC, to bring the power of big data to its industry-leading food science, sensory science and culinary knowledge to support innovation and growth. The announcement was made at the 2013 Consumer Goods Business & Technology Leadership Conference.
Under the agreement, McCormick will use Enterra’s Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.
“McCormick is on a mission to save your world from boring food,” states Jerry Wolfe, CIO of McCormick. “By enhancing our knowledge of the eating experience lifecycle with advanced analytics and insights, McCormick will better understand consumer taste preferences around the world and extend our brands as services to help consumers create great tasting food linking inspiration with action. Enterra provides our team with a unique cognitive computing platform and talented multi-disciplinary team to work with to develop and deploy new big data driven insights.”
Big data promises to revolutionize the consumer products industry through an ability to capture, curate and analyze vast amounts of complex and disparate data to uncover and understand non-obvious connections between consumer wants and needs and the innovative new products and marketing techniques needed to support them.
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Under the agreement, McCormick will use Enterra’s Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.
“McCormick is on a mission to save your world from boring food,” states Jerry Wolfe, CIO of McCormick. “By enhancing our knowledge of the eating experience lifecycle with advanced analytics and insights, McCormick will better understand consumer taste preferences around the world and extend our brands as services to help consumers create great tasting food linking inspiration with action. Enterra provides our team with a unique cognitive computing platform and talented multi-disciplinary team to work with to develop and deploy new big data driven insights.”
Big data promises to revolutionize the consumer products industry through an ability to capture, curate and analyze vast amounts of complex and disparate data to uncover and understand non-obvious connections between consumer wants and needs and the innovative new products and marketing techniques needed to support them.
Related Articles:
McCormick Names President, Global Consumer
McCormick Announces Executive Changes
McCormick's Color Tricks for Halloween Treats