Meaty Marketing

Oberto Brands unveils updates to its popular Oh Boy! Oberto All Natural Jerky line, marking the largest brand overhaul in the company’s 95-year history. Spearheading the rebrand is a refreshed logo — “Oh Boy!” is being removed from the moniker — along with new packaging that is targeted at active consumers. The line also now boasts Oberto’s new mantra to “Eat Excellent. Be Excellent.”