Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities.
Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.
Accenture has agreed to acquire End-to-End Analytics, a boutique analytics and data science consultancy based in Palo Alto, CA, with additional offices in Brazil.