Michelob Expands Beer Portfolio
Beginning today, Michelob Dunkel Weisse and Michelob Pale Ale are joining Michelob, Michelob Light, Michelob AmberBock, Michelob Honey Lager and Michelob Porter as beers available year-round to adults nationwide. Pale Ale, previously only available on a select seasonal basis in the annual Michelob Specialty Sampler Pack, is now available throughout the year. Rounding out the family are the Marzen and the new Irish Red Ale.
Anheuser-Busch created Michelob Brewing Co. in 1896 to give even more autonomy and creative license to its brewmasters to brew their interpretations of classics. It consists of a team of existing Anheuser-Busch brewmasters and sales and marketing professionals who will focus their attention on creating new beer styles and bringing them to adults across the country.
"We've been playing around with new recipes and experimental beer styles for years at our microbrewery in St. Louis, sometimes only brewing small batches for fun to showcase at beer competitions or special events," says Nathaniel Davis, brewmaster, Michelob Brewing Co. "It's exciting to be able to focus our attention on developing dozens of new styles under the Michelob nameplate that we can now share with beer lovers across the country."
Anheuser-Busch is also bringing many of its distinct, specialty beers together under the Michelob nameplate. Shock Top Belgian White and Stone Mill Pale Ale, the first nationally available organic beer, will also be added to the growing Michelob collection as will Anheuser-Busch's popular seasonal beers Jack's Pumpkin Spice Ale, Winter's Bourbon Cask Ale, Sun Dog Amber Wheat and Beach Bum Blonde Ale. All of these recipes were first developed in the Anheuser-Busch Research Pilot Brewery in St. Louis. To complement their new nameplate, the Michelob Brewing Co. beers are getting a fresh, consistent look. In addition to building word-of-mouth buzz through sampling at beer festivals across the country, the Michelob beers will be supported with national print, television, radio and online advertising.
Anheuser-Busch created Michelob Brewing Co. in 1896 to give even more autonomy and creative license to its brewmasters to brew their interpretations of classics. It consists of a team of existing Anheuser-Busch brewmasters and sales and marketing professionals who will focus their attention on creating new beer styles and bringing them to adults across the country.
"We've been playing around with new recipes and experimental beer styles for years at our microbrewery in St. Louis, sometimes only brewing small batches for fun to showcase at beer competitions or special events," says Nathaniel Davis, brewmaster, Michelob Brewing Co. "It's exciting to be able to focus our attention on developing dozens of new styles under the Michelob nameplate that we can now share with beer lovers across the country."
Anheuser-Busch is also bringing many of its distinct, specialty beers together under the Michelob nameplate. Shock Top Belgian White and Stone Mill Pale Ale, the first nationally available organic beer, will also be added to the growing Michelob collection as will Anheuser-Busch's popular seasonal beers Jack's Pumpkin Spice Ale, Winter's Bourbon Cask Ale, Sun Dog Amber Wheat and Beach Bum Blonde Ale. All of these recipes were first developed in the Anheuser-Busch Research Pilot Brewery in St. Louis. To complement their new nameplate, the Michelob Brewing Co. beers are getting a fresh, consistent look. In addition to building word-of-mouth buzz through sampling at beer festivals across the country, the Michelob beers will be supported with national print, television, radio and online advertising.