Mobile Technology

Based in large part on a CGT survey of global CPG executives, this research all points to one important conclusion: For field teams to gain a competitive edge, they need an enterprise-grade mobile application that creates a seamless, real-time experience from the field to the office. Find out how industry leaders like L'Oreal, Unilever and more, are taking on six major challenges to get ahead.

CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.

With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.

Mobility is often a big part of the technology strategy, addressing key components such as on-shelf availability and competitive data gathering. Yet misconceptions continue to confuse the market.

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Although technologies, competition and consumer expectations are evolving at hyper-speed, business applications are struggling to keep up. To seize the digital opportunity, consumer goods companies need to fundamentally rethink how applications should be built and deployed. To keep up, follow these three new strategies for application development.

In an effort to make data sharing among customers and channels easier, many organizations are leveraging Master Data Management and Product Information Management solutions to ensure that the information they share with customers and consumers is both reliable and accurate. Find out how to overcome the challenges of managing data.