Mobile Technology

Flatout Inc. to Optimize Retail Execution
A SaaS-based mobile consumer goods solution from StayinFront is expected to help standardize and streamline sales processes for the growing premium flatbread maker.
What does CX Mean for Manufacturers?
Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

2014 Review & Outlook: The 2020 Imperative

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
Unilever Deploys Mobile Marketing Platform

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
2014 Readers Choice Survey: Mobility

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
Harnessing the Power of a Closed Loop Consumer Products Mobility Ecosystem

Discover how to integrate the standalone functionality of Retail Execution with Business Intelligence and Trade Promotion Management to provide your company with a comprehensive and unmatched sales solution.
Girl Scouts Tap Mobile Technology

Girl Scouts began incorporating more technology into their daily operations, outfitting staff with Verizon smartphones and mobile hotspots to manage their large service areas.
GUESS Launches Customer Loyalty App

The new GUESS app merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending GUESS campaigns and promotions through their social networks.
2013 Shared Strategy Report

The report features the latest research on retailer and manufacturer collaboration strategies. Analysts explore the value of partnering in areas like operating globally, product development, mobility, traceability and collaborative planning.
What Will Consumer Goods Look Like in 2014?

IDC reveals its top 10 predictions that will impact global technology spending and the use of information technology in the manufacturing and retail industries. Covering 3D value chains and servitization optimization to big data and immersive commerce, these predictions will help both sides of the supply chain grasp emerging market opportunities and plan for future growth.