Mobile Technology

The acquisition is expected to help extend IBMs mobile capabilities to digital marketers across all industries through cloud-based services.

The beverage company reduces its paper and streamlines its processes with a solution from Spring Mobile Solutions.

Target is rolling out a series of updates to the Target app this fall, including location-based and in-store features designed to enhance the in-store experience.

The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.

As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. And, 40 percent plan to hire for open positions in marketing analytics in 2013, reflecting the need to wrestle down volumes of marketing data to create more effective interactions and an improved customer experience.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.