Mobile Technology

Costco Paves Its Own Way in E-Commerce
Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.
Toyota Targets Hispanics with New AR Experience
The auto maker has rolled out a web-based mobile ad that gives viewers an interactive look at — and into — the 2020 Corolla sedan.

Self-Care Takes Over at CVS

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.
New Gatorade App Helps Athletes Get Creative

The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools.
Tip of the Spear Tech: Flashfood

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.
Jack Daniel’s Tells AR-Flavored Stories

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.
Sam’s Club Now Tests Enhanced Scan & Go Tech

New technology at the retailer's test store cuts product scanning time through the Sam’s Club Now app in half, providing an easier, more efficient shopping experience.
Tip of the Spear Technology: Perfitly

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.
Tip of the Spear Technology: Spent

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile application Spent.
Tip of the Spear Technology: Teckst

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.