This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.
The paint maker updated its smartphone app with an augmented reality function that lets consumers rapidly “test” paint colors by tapping their screens.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
