Mondelez International Launches "Shopper Futures" Program
Mondelez International announces a breakthrough mobile marketing initiative, Shopper Futures, which brings together ambitious entrepreneurs and retailers to help transform the consumer retail experience. The program will pair Mondelez International's brands with entrepreneurs from the U.S. and Canada who are developing the technology and mobile solutions to solve pressing retail challenges.
Shopper Futures will be announced at launch events in New York City on June 3 and Toronto on June 4. The program builds on the aim of its original mobile counterpart, Mobile Futures, a Mondelez International initiative from 2012 that paired its brands with select startups to accelerate existing mobile innovations and incubate new ventures.
Shopper Futures – Redefining Retail in 90 Days
Shopper Futures harnesses the startup entrepreneurial spirit to discover technology solutions for real business challenges. Mondelez International will identify early-stage innovators to learn from them, and in turn give the startups an opportunity to collaborate with brands and retailers on in-market case studies.
On August 5 and 6, Mondelez International will host a pitch day with top startups in East Hanover, N.J. Nine final startups will receive funding to work one-on-one with a team of marketers from US and Canadian brands such as Oreo, Halls, Ritz and Cadbury, and a retailer. The teams will then collaborate to design a 90 day pilot execution.
Open Call to Startups
Mondelez International is issuing an open call to startups that are disrupting the retail space. Interested startups must be based in either the U.S. or Canada, less than four years old and with technology that is at a stage where it could be live in market. Startups are encouraged to apply online from June 3 to June 27, 2015.
Shopper Futures will be announced at launch events in New York City on June 3 and Toronto on June 4. The program builds on the aim of its original mobile counterpart, Mobile Futures, a Mondelez International initiative from 2012 that paired its brands with select startups to accelerate existing mobile innovations and incubate new ventures.
Shopper Futures – Redefining Retail in 90 Days
Shopper Futures harnesses the startup entrepreneurial spirit to discover technology solutions for real business challenges. Mondelez International will identify early-stage innovators to learn from them, and in turn give the startups an opportunity to collaborate with brands and retailers on in-market case studies.
On August 5 and 6, Mondelez International will host a pitch day with top startups in East Hanover, N.J. Nine final startups will receive funding to work one-on-one with a team of marketers from US and Canadian brands such as Oreo, Halls, Ritz and Cadbury, and a retailer. The teams will then collaborate to design a 90 day pilot execution.
Open Call to Startups
Mondelez International is issuing an open call to startups that are disrupting the retail space. Interested startups must be based in either the U.S. or Canada, less than four years old and with technology that is at a stage where it could be live in market. Startups are encouraged to apply online from June 3 to June 27, 2015.