Morton Salt Launches New Sea Salt Products
Morton Salt announces the launch of five new Sea Salt products. These new products address the growing popularity of sea salt for use by home cooks and chefs, and according to Morton Salt CEO Mark Roberts, distribution at key retailers has exceeded expectations.
"Our new line of sea salts capitalizes on the fastest growing category in the table and specialty salt category," says Roberts. "Since consumers are preparing more meals at home, Morton's Sea Salts provide the 'everyday cook' with more options for cooking, baking, and flavoring their meals."
Morton has offered fine and coarse sea salt for several years, and these five new items will complement the current portfolio. The All Natural Sea Salt and Iodized Sea Salt (harvested from waters of the Pacific Ocean), measure like table salt, are 'recipe-ready', and are perfect for cooking and baking. The new Extra Coarse Sea Salt Disposable Grinder (with salt crystals from the Mediterranean Sea), brings out great flavor and adds a finishing touch to many meals. The Grinder Refill Bottle, one of the first to be offered in the grocery channel, allows the consumer to refill their reusable grinders with Extra Coarse Sea Salt. The Roasted Garlic Sea Salt Disposable Grinder provides a flavorful spice to a variety of seafood, meat, and salad dishes.
The entire Sea Salt portfolio now carries a new Morton look that is classic in design, while also featuring the iconic Umbrella Girl. The national advertising campaign of print, digital, and retailer programs began in May.
"Our new line of sea salts capitalizes on the fastest growing category in the table and specialty salt category," says Roberts. "Since consumers are preparing more meals at home, Morton's Sea Salts provide the 'everyday cook' with more options for cooking, baking, and flavoring their meals."
Morton has offered fine and coarse sea salt for several years, and these five new items will complement the current portfolio. The All Natural Sea Salt and Iodized Sea Salt (harvested from waters of the Pacific Ocean), measure like table salt, are 'recipe-ready', and are perfect for cooking and baking. The new Extra Coarse Sea Salt Disposable Grinder (with salt crystals from the Mediterranean Sea), brings out great flavor and adds a finishing touch to many meals. The Grinder Refill Bottle, one of the first to be offered in the grocery channel, allows the consumer to refill their reusable grinders with Extra Coarse Sea Salt. The Roasted Garlic Sea Salt Disposable Grinder provides a flavorful spice to a variety of seafood, meat, and salad dishes.
The entire Sea Salt portfolio now carries a new Morton look that is classic in design, while also featuring the iconic Umbrella Girl. The national advertising campaign of print, digital, and retailer programs began in May.