New Mars Petcare Chief Brand and Experience Officer Brings Tech to the Forefront

Mars, Incorporated is looking to overhaul its Petcare segment, focusing on digitalization and technology to drive business transformation.

As part of this effort, the company has named Najoh Tita-Reid as its chief brand and experience officer of Petcare, a newly created role. 

Tita-Reid brings significant experience across tech and digital marketing, having previously served as chief marketing officer of Logitech, where she oversaw global marketing, DTC and e-commerce efforts, and marketing transformation.

She also spent time across tech, healthcare, and CPG sectors at companies like Bayer, Merck, GlobalHue, and P&G. 

She will report to Leonid Sudakov, president of growth, digital and platforms at Mars Petcare, who looks forward to Tita-Reid’s “broad and impressive experience across tech, health, and consumer goods” to help scale and accelerate the company’s digital transformation, “allowing us to better meet the needs of pet owners and transform the experience of pet ownership.'

[Learn More: Digital Transformations in the Consumer Goods Industry]

“I’m delighted to welcome Najoh to the team,” said Sudakov. “She is an exceptional marketer and globally recognized leader, known for building strong, diverse and inclusive teams.”

Tita-Reid, who takes on the role starting November 20, has been recognized for her tech efforts, being named to the Women’s Tech Network's Top 100 Women in Tech to Watch list, also receiving AdWeek’s Brand Genius award.

“I am thrilled to join Mars Petcare at such a pivotal moment, to help lead the next phase of growth,” said Tita-Reid. “It is a business I have long admired for its inspiring purpose, great people, and amazing brands — and it has already proven that incumbents can innovate, transform, and grow. I’m looking forward to joining the team to help solve the everyday challenges facing pet owners.”