Nine West Takes Big Digital Step

Nine West, a division of The Jones Group, announces the creation of an exciting new YouTube network Channel 9. Channel 9 is a video-centric digital destination that will engage shoe and fashion fanatics through compelling and shareable premium programming, as well as innovative user generated content all infused with style and pop culture. With Channel 9, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

 

"What we are creating goes far beyond providing branded content," says Richard Dickson, president and CEO of The Jones Group. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers. We believe that a destination of this caliber is missing and will be welcomed by an audience that we know is actively consuming content across multiple digital channels."

 

Channel 9 will be a platform for online users to celebrate shoes and interact with the Nine West brand, as well as some of the fashion and entertainment industries' biggest stars. Users will access Channel 9 in a variety of ways through its microsite, YouTube, Facebook, Twitter and Tumblr pages. Wherever they access it, shoe fans will find a full slate of digital programming covering everything "shoe"- from profiles of shoe addicts and red carpet reporting to how-to videos.