Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.
CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.
The acquisition of Bevyz adds unique and complementary technology and research and development capabilities as Keurig Green Mountain gears up to launch its Keurig Cold platform in the fall of 2015.
The winning startup will receive the opportunity to pilot a project with one of Kimberly-Clark's global brands such as Kleenex, Huggies, Depend, Scott or Kotex.
Half of all packaging initiatives fail. Learning how to improve the odds by using virtual shelves to validate new package designs in the context will cut validation time and cost by half compared to traditional testing methods.
CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy.
