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NPDI (New Product Development & Introduction)

  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.
  • General Mills Empowers Snack Launches with Connected Innovation

    Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.
  • The 50 Most Innovative Companies

    A new list of The Worlds 50 Most Innovate Companies features widely recognized global brand names, like Nike and Levi Strauss, alongside small companies that are only now known in their countries of origin. Find out why these 13 consumer goods companies made the list.
  • Nestle Pledges Ambitious Salt Reduction

    Nestle has pledged to accelerate the reduction of salt across all its food brands worldwide to support a World Health Organization salt target of no more than 5g of salt per person, per day, by 2025.
  • CG Leaders Study Disruptive & Incremental Innovation

    Many of the consumer goods industrys most innovative thinkers met last week to deepen their understanding of driving true innovation both on the disruptive and incremental fronts. Here is a recap of the insights shared between industry heavyweights and entrepreneurial startups.
  • 2013 Product Innovation Solutions

    A comprehensive listing of solution providers in the areas of new product development, introduction, launch and more.
  • Crocs Speeds Up Product Development

    Crocs implements PLM software from Centric to help speed development, and gain visibility earlier in the product development cycle to make better decisions.
  • dunnhumby Taps Crowdsourcing for NPDI

    The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.
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