NPDI (New Product Development & Introduction)

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.

Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.

Successful new product launches are typically one of the top goals for CG executives, yet this process is one of the most complex. This month, CGT and Sopheon surveyed the industry to determine where process and technology improvements are needed most.

Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.

CGT readers recognize the solution and service providers that best empower their businesses across 10 categories of need.

The top 10 providers of a suite of software applications or point solution for product management, including new product development, formulation, packaging, introduction and launch.

CGT readers recognize the new product development and introduction solution and service providers that best empower their businesses.