Clorox Undergoes an Innovation EvolutionThe Clorox Company details how it has transformed its product development process to sustain market leadership Lean TimesLean times force a re-evaluation of product portfolios and R&D allocations. Daniel Staresinic tells us why efficient and cost-effective innovation is now more important than ever. Del Monte Unleashes $8 Million Ad Campaign The new advertising features television spots to drive the dog treat category leadership role. Kellogg Tests New Cereal Box on Store Shelves A new space-saving box gives consumers a glimpse at the possible future of the cereal aisle. 2009 Readers' Choice Survey: New Product Development & Introduction Supporting innovation initiatives is critical in times of economic hardship, and analysts expect a bevy of functionality developments in this space. Plus, readers rank the Top 10 NPDI providers. SoBe Lifewater Slims Down SoBe Lifewater fans across the country can now get SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Coke Launches Sprite Green Coca-Cola releases Sprite Green, a naturally sweetened sparkling beverage with TRUVIA natural sweetener, recently approved by the FDA. ESPN Consumer Products and Mattel Team Up The collectible snow, skate, moto and BMX products debut nationally this month. Bill Read of Accenture on an Innovation-Driven Market Accenture recommends three techniques that can help consumer goods companies succeed at innovation and enjoy significant returns on their investment. Nintendo Unveils Latest Wii Innovation The new music game for Wii focuses on improvisation and creativity. First Previous 17 18 19 20 21 Next Last
