Oracle Retail Release 13 made to deliver more insight, further integration and greater value to retailers of all sizes and across key industry segments.
June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.
New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.