The rebate process at Benjamin Moore’s Contractor & Commercial Pricing Program is a bit smoother now thanks to new point-of-sale features from Celerant Technology.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.
According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.