Omnichannel

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

To drive this customer experience initiative, the retailer partnered with Adobe to deliver seamless, personalized and connected health and wellness experiences for shoppers.

The recent explosion of small, niche brands has created a significant threat to the CPG market, but large CPG companies can adapt to changing consumer preferences and recapture market share. Download this complimentary white paper to learn how large CPG companies can address rapidly-changing consumer preferences and outcompete challengers.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: The VERA digital personal shopping assistant.

CGT recently sat down for this “state of the industry” chat with Jamie Head, chief information officer at Ocean Spray, and Upjit Ghuman, associate vice president for retail & CPG at HCL Technologies.