Omnichannel

2023 Predictions and Priorities for Next-Gen CPG Commerce
It’s been another busy, challenging year for the consumer goods industry. Can we expect more of the same in 2023? Learn some of the predictions and strategic areas of focus in the upcoming months.
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Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022
Today’s top CPGs are expanding their sales and marketing capabilities. As VP, e-commerce, marketing and digital at Shinola, Joel Layton has first-hand insights into the tactics behind these transformations, along with the value they bring to the DTC space.

2022 Consumer Goods Sales & Marketing Report: Mission Critical

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
How PepsiCo Is Growing E-commerce Profitability

PepsiCo is rethinking channel and product mix in order to grow e-commerce profitability, as well as developing internal capabilities to optimize ad bids based on item availability.
2022 CGT CMO of the Year: Honoring Purposeful Evolution

Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.
Tech Transformation Video: GNC CIO Scott Saeger Talks Amazon Same-Day Delivery

Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.
Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Given the current situation, here are some recommendations on what brands can do to take advantage of current shifts in, and future development of, the next generation of manufacturing, distribution, logistics, and CPG industries.
Setting the Right Data Foundation for DTC

Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
Pitmasters: How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.
Enhancing Conversational Commerce With CPaaS

How CPGs can benefit from a single omnichannel communication platform.

2023 Predictions and Priorities for Next-Gen CPG Commerce

Shinola’s Joel Layton Leaving No Channel Behind at CGSM 2022

2022 Consumer Goods Sales & Marketing Report: Mission Critical

How PepsiCo Is Growing E-commerce Profitability

2022 CGT CMO of the Year: Honoring Purposeful Evolution

Tech Transformation Video: GNC CIO Scott Saeger Talks Amazon Same-Day Delivery

Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping, and the Supply Chain Disrupt Status Quo

Setting the Right Data Foundation for DTC

Pitmasters: How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization

Enhancing Conversational Commerce With CPaaS