Omnichannel

How can CGs and retailers move the needle of their own business? Hear tried-and-true tactics for optimizing the consumer experience with evolving tech that allows brands to provide the best service for end-consumers, distributors and everyone in between — all while supporting rapid expansion.

The botched guess created a flurry of comedic responses on social media, which the cosmetics company embraced by launching its first piece of jewelry: a handmade butterfly ear cuff with a contemporary design.

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.

To understand the role and value of consumer data in today’s DTC models, CGT polled its audience to learn how technology is being implemented, the areas of opportunity, and where CGs are investing. Learn insights garnered from the findings, as well as market outlooks and success stories from both traditional CGs and digital natives.

The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.

Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?

Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.