Pamela Stewart: Coca-Cola Will Continuously Refine Lens Platform Based On Retail Engagement
Coca-Cola’s new Lens insights platform, introduced yesterday, will continue to evolve with the help of retailer feedback, Pamela Stewart, chief customer officer of retail at Coca‑Cola North America, tells CGT.
The platform, which incorporates both proprietary Coca-Cola and eternal data, was designed to serve as a digestible source of information for retail and foodservice providers. It also represents the company’s commitment to being a strategic business partner by empowering Coca-Cola customers with insights into the evolving marketplace, per Stewart.
While the company did not directly incorporate feedback from its retail partners during Lens' initial development, they did leverage information from Coca-Cola’s customer teams to inform its content and areas of focus.
“Moving forward, we are committed to continuously refining and enhancing Coca-Cola Lens based on insights and experiences gained from our ongoing engagement with the retail customer and industry landscape,” she noted. “Our goal is to ensure that it remains a valuable and insightful tool for our partners.”
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Acknowledging the time-consuming challenge of sifting through the wealth of information available today, Stewart said one primary goal in creating Coca-Cola Lens was to ensure they weren’t just providing operators with more data points.
“Our focus is distilling complex data into accessible, strategic insights,” she stressed, pointing to the platform’s user-centric design and internal and external analysis.
“An open feedback loop will [also] inform continuous refinement, ensuring the platform evolves in alignment with real-world needs and challenges faced by our partners.”
It’s Coca-Cola’s hope that Lens will help retailers navigate both the longstanding and new challenges they’re confronted with.
“We seize opportunities for omnichannel growth and understand shifting shopper behaviors, including Gen Z and households,” she said. “These insights enable us to craft strategies to help our customer partners navigate uncertainty and maintain industry relevance.”
