Pepsi Names Marketing Lead on Colas
According to an article from Adage.com, Pepsi has tapped Seth Kaufman as its new head of marketing.
Kaufman replaces Angelique Krembs who is taking on a new role as VP-field marketing and innovation for North American Beverages. As the VP-brand marketing for colas, Kaufman will report directly to Simon Lowden, CMO of Pepsi Beverages North America.
Most recently, Kaufman served as VP-general manager of the Starbucks Joint Venture. Prior to that he held the role of director-media strategy and investment for PepsiCo beverages. In that role he rebuilt and expanded PepsiCo's media team, resulting in several much-heralded media deals. There was a Pepsi Max "video-in-print" ad that ran in Entertainment Weekly and promoted CBS's Monday night lineup, as well as the development and execution of custom media efforts for the Pepsi Refresh Project.
Kaufman was recognized as an Ad Age Media Maven in 2010.
To read this article in its entirety, click here.
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Kaufman replaces Angelique Krembs who is taking on a new role as VP-field marketing and innovation for North American Beverages. As the VP-brand marketing for colas, Kaufman will report directly to Simon Lowden, CMO of Pepsi Beverages North America.
Most recently, Kaufman served as VP-general manager of the Starbucks Joint Venture. Prior to that he held the role of director-media strategy and investment for PepsiCo beverages. In that role he rebuilt and expanded PepsiCo's media team, resulting in several much-heralded media deals. There was a Pepsi Max "video-in-print" ad that ran in Entertainment Weekly and promoted CBS's Monday night lineup, as well as the development and execution of custom media efforts for the Pepsi Refresh Project.
Kaufman was recognized as an Ad Age Media Maven in 2010.
To read this article in its entirety, click here.
Related Articles:
Campbell Hires Former Pepsi R&D Exec
Pepsi Appoints Former Playboy Exec to Global CMO Post
Pepsi and Twitter Announce Global Partnership