Personalization

Brands can fulfill expectations and deliver memorable results by drawing upon the success of digital out-of-home (DOOH) advertising, the power of data and the beauty of analytics.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

Wakefern Food Corp. is deepening its relationship with consumer intelligence provider Catalina to help consumer goods brands better understand shopper behavior.

Footwear brand Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.

Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts.