Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.
The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.
In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.