Personalization

Google Cloud's suite of machine learning and analytics solutions are expected to help P&G drive decisions, provide connected experiences and advice.

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

The release is designed to enable retailers and brands to deploy advanced personalization algorithms without dependence on data scientists and IT experts, in turn increasing speed to market.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.