P&G Launches New Pampers Marketing Platform

Procter & Gamble's Pampers brand uses digital media to document the real-life journey of a young couple through pregnancy and childbirth for the first time. The 12-episode Web series, called "A Parent Is Born," debuted on Pampers.com and DirectTV in August. It is a collaboration between Pampers and Procter & Gamble Productions and was created and produced by The ZiZo Group. "We are excited to enhance the Pampers Village Web site and provide consumers with compelling video content that not only informs new parents-to-be, but also provides some nostalgic moments for parents looking back at their own journeys," says Jodi Allen, North American vice president and general manager, Pampers.