Product Innovation

Mondelez, Twitter Team for Marketing
Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.
Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers
All brands want to achieve the instant recognition of Coca-Cola, Starbucks or Gillette as customers respond instantly to these brands, reliving everything that is special about them.But a brand is more than a recognizable logo or specially designed symbol. Its a mirror of how customers perceive a company, and those perceptions reflect the value customers place on the products or services that company provides.

Campbell's and GMCR Bring Soup to Keurig

Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
Product Content: A Hidden Crisis for Brands?

Product images and information are necessary for CPG brands to compete in an omni-channel marketplace. But managing this product content is easier said than done.
Avon Appoints SVP, Global Strategy

The new SVP will work to build the company's capabilities across strategy, market stabilization, innovation and growth.
Kellogg Creates Chief Growth Officer Role

In this new role, Paul Norman will be responsible for helping develop Kellogg Companys long-term category strategies, including driving scalable, consumer-driven brand-building and breakthrough innovation.
Unilever Drives Ice Cream Growth Overseas

Unilever announces the opening of a new ice cream factory in Konya, Turkey; following an investment of over 95 million.
Unilever Finds New Source for Future Products

Unilever announces the launch of a research project with the University of Liverpool to develop the next generation of renewable chemicals from biomass to use in the manufacture of its home and personal care ranges.
Dean DeBiase to Keynote 2013 Consumer Goods Growth & Innovation Forum

The agenda for this leading consumer goods industry conference also features innovation thought leaders from Kraft Foods, Kimberly-Clark, Clorox, CleanWell and more.
Why Product Content Is Your Brand's Omni-Channel Advantage

There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.

Mondelez, Twitter Team for Marketing

Optimizing Brand Value: How Multidomain MDM Helps CPG Manufacturers Compete in the Aisle and Hearts of Consumers

Campbell's and GMCR Bring Soup to Keurig

Product Content: A Hidden Crisis for Brands?

Avon Appoints SVP, Global Strategy

Kellogg Creates Chief Growth Officer Role

Unilever Drives Ice Cream Growth Overseas

Unilever Finds New Source for Future Products

Dean DeBiase to Keynote 2013 Consumer Goods Growth & Innovation Forum

Why Product Content Is Your Brand's Omni-Channel Advantage

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